Tegenlicht laat zien hoe we allemaal deel zijn van het grootste psychologische experiment ooit. Elke dag worden een miljard mensen getest op internet. Via A/B testen en analyse van de datasporen die we online achterlaten, wordt er in exponentieel tempo kennis vergaard...
Afgelopen vrijdag was ik bij de Permanent Beta Dag in Rotterdam. Samen met Hermina de Vries van Wondervol.nl kwamen we iets te laat bij de workshop (natuurlijk door de NS). Ik had een workshop gekozen die ging over het brein en DNA, maar door een lokaalwijziging...
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